The Value of Account-Based Marketing and Demand Creation in a Defined Universe
By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies, Televerde Televerde’s Sales and Marketing team along with our Client Success staff participated in SiriusDecisions’ recent...
View ArticleTeleverde Develops New Human Touch Cloud Connector for Eloqua™
We’ve developed a Human Touch Cloud Connector for Eloqua™ featuring a seamless integration between Eloqua and Televerde’s world-class teleservices capabilities. The new connector, which is easily...
View ArticleLead Generation Programs: How to Improve Conversion Rates
A common scenario in lead generation programs is below-expected levels of inquiries resulting from marketing efforts. Even when companies distribute information to tens of thousands of recipients,...
View ArticleB2B Business Marketing: The Continued Importance of Content Development
During the past couple of years, content development has surfaced as a major topic in B2B business marketing circles. Solid content geared to the interests of prospects can jump-start any marketing...
View ArticleTeleverde Receives Partner Certification from Marketo
New Certification Acknowledges Televerde’s Ability to Empower Customers in Revenue Performance Management I am proud to announce that Televerde has been awarded the Marketo Partner Certification....
View ArticleTeleverde Develops New Human Touch Connector for Marketo™
Televerde has developed a Human Touch Connector for Marketo™ featuring a seamless integration between Marketo and Televerde’s world-class teleservices. The connector, which is easily created as a flow...
View ArticleHow Improving Contact Data Can Yield Stronger Marketing ROI
By Elizabeth Ninivaggi, Marketing Specialist, Televerde Televerde’s unique approach to providing Sales Support and Contact Data Acquisition and Enrichment services for our clients enables improvements...
View ArticleAccelerating the Sales Pipeline by Providing Accurate Data and Intelligence
By Elizabet Ninivaggi, Marketing Specialist, Televerde Televerde excels in enriching our clients’ marketing databases and utilizing the improved data in demand creation, lead qualification and lead...
View ArticleThank You SiriusDecisions for Acknowledging the Value of Teleprospecting
By: Larry Fleischman, Director of Marketing, Televerde Between a recent blog post by SiriusDecisions’ Jason Hekl, Research Director for Demand Creation Strategies, conversations at their recent Summit...
View ArticleRegister for Televerde’s Webinar on Wed., Oct. 24, at 10am Pacific (1pm...
Marketing Automation Enables – Not Drives – Optimized Lead Generation Programs Why Knowing the Difference Matters, and How Human Touch Integration Impacts Your Results Learn why integration of...
View ArticleThe Year of Marketing Automation Readiness
Nearly every piece of recent research I’ve seen indicates that the adoption of marketing automation platform technology will continue to expand this year, moving beyond the traditional technology...
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“The Long and Windy Road – An End to End Journey Across the Pipeline”
Hello digital world… Boy, you are here to stay! We all know that over the past years, the “buyer’s journey,” as we now call what was once prospect interest, has changed. When a prospect visits your...
View ArticleAre you ready for Marketing Automation? Top 5 Marketing Automation Readiness...
As today’s buyers and the buying cycle continues to evolve, marketers are making smarter decisions by adopting a Marketing Automation Platform (MAP). However, prior to optimizing your MAP, you should...
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Eloqua Experience 2013 – Are you ready for the Marketing Cloud?
Another Eloqua Experience has come and gone, but this being the first since Oracle acquired Eloqua late last year many wondered what to expect. When Oracle and Eloqua agreed to join forces the press...
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Creating Content to Fuel the Lead Nurturing Beast
This is the final installment of a three part interview with Jim Burns, CEO at Avitage, www.avitage.com and Cody Young, VP Marketing at Televerde, www.televerde.com. Cody: Jim, our customers have...
View ArticleQuick Tips for Lead Nurturing Success
When you’re looking to take advantage of the most effective lead nurturing services to aid your business, it can be tough to know which tips to trust. For as many answers that you stumble upon, you’ll...
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Say “Yes” to the MAT
Just like the brides on TLC’s hit show “Say Yes to the Dress,” marketers are on the prowl for their perfect marketing automation tool. In essence, it’s very similar to searching for that perfect...
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Modern Marketing Series – Demand Generation
Marketers: Welcome to the new age Over the past decade, we’ve seen a dramatic revolution in marketing. It’s no longer a one and done email blasts, a snazzy marketing brochure and cold-calling until...
View ArticleWhy Marketers Should Read The Economist
Often termed “the dismal science,” economics is nonetheless one of the most established disciplines to understand the contextual cues that drive business and indeed, drive the global political...
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3 Mistakes to Avoid in the Marketing & Sales Pipeline
The sales pipeline is not always a friendly place. Whether you are sales manager working on forecast accuracy or a marketing exec trying to increase the volume of qualified leads, you probably have...
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